The Biggest Takeaways From Brandweek

Purpose, risk-taking and teamwork were among the themes

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PALM SPRINGS, Calif.—After years of conversation around big data, digital transformation and AI, brand marketers are going back to the basics and creating purpose for brands that goes beyond traditional advertising.

At the second annual Brandweek event, themes related to teamwork, brand purpose, social relevance and working with celebrities dominated the conversation among brand marketers, advertisers and agencies. The event, which drew about 700 attendees, celebrated the work of brands in the space, with the annual Brand Genius awards, in which Chrissy Teigen won Adweek’s Brand Visionary honor and Mike Benson, former marketing chief for Amazon and now president and CMO at CBS, won Adweek’s top honor of Grand Brand Genius.

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