The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

They offer one of the most sizable ways to reduce carbon footprint

roblox metaverse
Virtual clothes are sustainable goods. Roblox

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In today’s installment, Roblox’s Christina Wootton shares how eco-conscious consumer trends can shape the future of the fashion industry.

Christina Wootton is vp of brand partnerships at Roblox.