The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

They offer one of the most sizable ways to reduce carbon footprint

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In today’s installment, Roblox’s Christina Wootton shares how eco-conscious consumer trends can shape the future of the fashion industry.