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Your dog does not have a meltdown over Lucky Charms in the grocery store or pick fights with other passengers during road trips. Your cat, meantime, doesn’t throw dinner back in your face.
Ergo, pets are better than kids.
With millennials in mind, a legacy brand called Halo Pets launches its most significant national marketing campaign to date under the tagline, “The World’s Best Food for the World’s Best Kids.” And it doesn’t mean the human kind.
The playful work—from indie agency Humanaut, which won the client last summer—puts an exaggerated spotlight on awful kid behavior as a way of showing that fur babies are angels by comparison.