The Bachelorette Hits the Big Screen: PopSugar, YouTube TV and ABC Host Drive-In Premiere

200 guests will experience the kickoff for the show's 16th season at The Grove in Los Angeles

Clare Crawley is The Bachelorette on the show's 16th season. Maarten de Boer/ABC

Bachelor Nation, rejoice: The 16th season of The Bachelorette, featuring Clare Crawley as the woman wielding the roses, is premiering at a drive-in event in Los Angeles for the first time—hours before its televised debut later that evening.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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