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The Association of National Advertisers made a big move today, expanding its word-of-mouth and social media marketing offerings for members with the acquisition of nonprofit trade group Word of Mouth Marketing Association (WOMMA).
Founded in 2004, WOMMA specializes in what it refers to as “ethical word-of-mouth marketing,” which is essentially what it sounds like—spreading the word about a brand or product, but with influence or support from a company or brand.
“Our vision at WOMMA is to grow appreciation for the practice of word-of-mouth marketing and its value while remaining the leading industry resource,” the group says
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