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Ever wondered what happens to the alcohol that’s removed from 0% beer? In one case, at least, that alcohol is going to good use by creating hand sanitizer that Portuguese beer brand Super Bock Group is then donating to hospitals.
The brand is temporarily renaming its alcohol-free beer “Super Doc” as a tribute to the healthcare professionals working around the clock to treat people with Covid-19.
Super Bock announced the initiative today with a 40-second spot, which shows an exhausted looking healthcare worker—face bruised from where her personal protective equipment presses into her forehead and nose—reaching into the fridge for a beer.
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