The Alcohol Removed From This 0% Beer Is Being Donated to Hospitals as Sanitizer

Portugese brand Super Bock dubbed its alcohol-free beer Super Doc

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Ever wondered what happens to the alcohol that’s removed from 0% beer? In one case, at least, that alcohol is going to good use by creating hand sanitizer that Portuguese beer brand Super Bock Group is then donating to hospitals.

a beer that says super doc and on the right says to those who leave everything behind to be on the frontline
Super Bock

The brand is temporarily renaming its alcohol-free beer “Super Doc” as a tribute to the healthcare professionals working around the clock to treat people with Covid-19.

Super Bock announced the initiative today with a 40-second spot, which shows an exhausted looking healthcare worker—face bruised from where her personal protective equipment presses into her forehead and nose—reaching into the fridge for a beer.



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