Like many marketers in the automobile world, Will Travis has a job that’s varied, fast-paced, and challenging. Yet despite the success he’s had in his field, it’s safe to say that comparatively few of his peers would really want to trade places with him. Why, you might ask? Isn’t automobile marketing well-charted territory? A choice between cushy messages of luxury and prestige, or sports sedans spraying 180s in puddles? Well, sure.