The 8 Biggest Advertising Trends of Super Bowl 54

Nostalgia, new product launches and space take center stage

Celebrities dominated Super Bowl ads this year, with brands tapping big names like Martin Scorsese, Rainn Wilson, Busy Philipps (twice!), Chris Evans, Ellen DeGeneres, Chrissy Teigen and so many more to star in a wide variety of ads throughout the night. In total, brands spent an estimated $435 million on Super Bowl commercials, according to Kantar Media, with some common threads emerging from the creative direction of their ads to their media buys.