The 7 Biggest Movie Marketing Moments of 2018

From Crazy Rich Asians to a Cannes scandal, there was plenty to talk about

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With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people’s attention. They have to reach those audiences in a way that makes a distinct and lasting impression and, more importantly, drives them to see their movies in theaters on opening weekend.

While that’s always been the goal, losing out on those critical few days means missing the one shot at dominating the cultural conversation.

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