The 4 Types of Sports Fans and How Marketers Can Catch Their Attention

Ways to captivate viewers even without their cherished games

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Live sports, like most industries, has been drastically affected by Covid-19. In the month of March alone, the NCAA canceled March Madness entirely, while several professional leagues including the NBA, MLB and NHL postponed their seasons. The impact of the pandemic on sports has now reached a global level, with the IOC deciding to postpone the 2020 Summer Olympics.