The 4 Biggest Ad Trends You'll See During Sunday's Super Bowl

Look for altruism, humor and surprise

On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the $5 million-plus they spent on a Super Bowl ad will actually get consumers’ attention. Could Morgan Freeman and Peter Dinklage’s lip-sync battle be the next Puppymonkeybaby for Mountain Dew? Will Groupon finally have a Super Bowl ad people like thanks to Tiffany Haddish? Can Matt Damon actually inspire people to buy a chalice because it’ll help those in need of water?