The 4 Biggest Ad Trends You'll See During Sunday's Super Bowl

Look for altruism, humor and surprise

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On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the $5 million-plus they spent on a Super Bowl ad will actually get consumers’ attention. Could Morgan Freeman and Peter Dinklage’s lip-sync battle be the next Puppymonkeybaby

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