On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the $5 million-plus they spent on a Super Bowl ad will actually get consumers’ attention. Could Morgan Freeman and Peter Dinklage’s lip-sync battle be the next Puppymonkeybaby for Mountain Dew? Will Groupon finally have a Super Bowl ad people like thanks to Tiffany Haddish? Can Matt Damon actually inspire people to buy a chalice because it’ll help those in need of water?
The 4 Biggest Ad Trends You'll See During Sunday's Super Bowl
Look for altruism, humor and surprise
