The 3 Keys to Thriving in a Challenger Brand Market

Consumer intelligence platform Resonate shares what works for its clients

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As a platform that helps companies better understand their customers, Resonate has some advice for all brands: create unbreakable connections across your ecosystem.

Far easier said than done.

So at Brandweek: Challenger Brands last week, Resonate presented a keynote by chief revenue officer Jason Schneider and Michael Horn, chief data officer of Resonate client Huge, to find out how they got it done for one of their clients. Watch above.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in