Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
From video conferencing platforms to chatbots, just about every kind of technology that keeps people connected and engaged saw a boost this year as the Covid-19 pandemic pushed marketers to experiment with tools they might never have otherwise considered.
It can be hard to tell how much staying power each of these trends will have as the world begins to reopen in 2021. Will they be prove to be enduring parts of a new normal or fleeting quirks of lockdown life?
The difference may be that many of the most promising innovations to gain traction this year were already poised to take off—the pandemic simply lit a fuse.