The 10 Biggest Brand Revamps of 2018

New logos, new typefaces and even new names abound

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When it comes to looks, some of the biggest brands aren’t ending 2018 the way they started it. This year saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to more subtle facelifts that help breathe new life into a storied brand. Here are 10 of the most notable rebranding efforts from the past year.

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