That's a 'Wrap' for Madden

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

PlayStation gives gamers many sports titles to choose from, but a new campaign from Deutsch/LA in Marina del Rey, Calif., aims to make the brand and sports even more synonymous in fans minds.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in