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Using a cartoon character called Louie the Lounge Lizard, Margeotes/Fertitta + Partners’ first work for American Movie Classics touts the cable channel’s “The Martini Months of AMC” film series.
Sporting a fez and a leopard-spotted jacket, Louie (shown here) will promote in print and radio ads flicks from Hollywood’s Golden Age of Swank: the late ’50s and early ’60s, when the Rat Pack ruled, cigarette smoke filled the air and the martini was a major food group.
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