Thanks to a Camera Savvy Model, Fiji Water Became the Brand Star of the Golden Globes

#FijiWaterGirl gained tens of millions of social media impressions

The Fiji Water girl, also known as Kelleth Cuthbert, poses behind Holly Taylor. Getty Images

A star was born at the Golden Globes—but it wasn’t Lady Gaga. Instead, it was Kelleth Cuthbert, a model who spent the Golden Globes red carpet portion of the evening holding a tray of Fiji Water bottles.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.