The casual dining restaurant chain T.G.I. Friday’s has put it’s $40 million account in review, the company said Tuesday. Los Angeles-based Select Resources International has been retained to handle a national search, which will include the Dallas-based incumbent, Publicis in Mid-America.
Said SRI representative Catherine Bension, “[The client] doesn’t seem to be tied to geographic considerations. They are really looking for the absolute best agency.”
T.G.I. Friday’s is also based in Dallas.
The account will include both creative and media. Bension said no other agencies have been contacted yet, and a decision is expected by year’s end. Vice president of marketing Tom Koenigsberg is managing the review on the client side.
