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“I told you they was a tough boot,” says Caterpillar work footwear spokesman Ward Burton.
The Nascar driver wears the construction shoe in print and broadcast ads created by T.G. Madison of Atlanta. Tagged “One tough boot,” a TV spot airs this week in Charlotte, N.C.; Nashville, Tenn.; Indianapolis; Peoria, Ill.; and Grand Rapids, Mich. Print, touting the Caterpillar and Nascar affiliation, breaks in September in Winston Cup Magazine and appears in Nascar race programs through fall.
“This is a blue-collar product with a target of men, 18-44,” said agency partner and chairman Joanne Truffelman.
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