T.G. Madison Dismisses President

ATLANTA T.G. Madison has fired president Virgil Shutze, the agency confirmed.

Lauren Genkinger, co-owner and chief executive officer at the independent Atlanta shop, said Shutze had been hired to raise TGM’s creative bar and add new clients.

“He was brought in three years ago as chief creative officer and president with the responsibility of rebuilding the creative department, said Genkinger. “He did that.”

A year ago Shutze relinquished creative duties to executive creative director John Carter and was tasked with focussing on new business development. But when the agency failed to grow according to plan, Genkinger said, it was time for a change.

“Before he joined us, we had grown 23 percent and were known as aggressive and independent, but it’s been stagnant for three years,” Genkinger said. “Part of it is the economy, but still, we were not happy and had to make a change.”

Genkinger said she and partner and chairman Joanne Truffelman would take over the day-to-day operations of the 35-person shop until a new president can be found.

“We’re starting a search and will look first in Atlanta, but we’re not going to rush it,” she said.

Shutze called his time at TGM a “really great gig,” but would not say what he planned to do next.

Shutze, formerly chairman and chief creative officer of BBDO in Atlanta, had been in a partnership with The Richards Group in Dallas in a venture called Richards & Shutze before joining TGM.

Established in 1986, TGM serves clients such as the American Cancer Society, the Delta Airline Pilots Association, Tetley USA and Fidelity Bank.