TFA/Leo Burnett Scores Business From Netegrity

BOSTON-TFA/Leo Burnett Technology Group here has been chosen for advertising services by Netegrity, a developer of security software products and a provider of consulting services to companies involved in electronic commerce.
The assignment includes advertising, Web development, electronic and direct marketing as well as collateral materials supporting the company and its flagship product, SiteMinder. The budget was not disclosed.
“We were looking for an agency that was in touch with technology markets and channels,” said Dwight Galler, director of marketing communications for Waltham, Mass.-based Netegrity. TFA has been hired to “help us develop and deploy a new brand identity . . . while building our company name,” he said.
-David Gianatasi