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Client, in Development With First TV Ads, May Double Spending
BOSTON–As TFA/Leo Burnett Technology Group’s latest ad for eCredit.com breaks, the client is contemplating doubling its media budget.
The Boston shop’s campaign has proved such a success that the Dedham, Mass., client may raise its spending from $15 million to $30 million over the next year, said Susan Hickey, eCredit.com senior vice president of marketing.
After each ad has premiered in the five-month campaign that targets top business executives, the number of calls and visitors to the company’s site has spiked.
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