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“Addaboy” and “Whataguy” are not lines from an old Martin Scorsese script. They’re toys, an extension of Square One’s marketing campaign for the Corpus Christi, Texas-based fast-food chain Whataburger.
Encouraged by the success of a January promotion, the Dallas shop, Whataburger’s lead agency, has created its own toy department. The group is responsible for everything from design to placement of kids’ meal prizes at more than 560 of its client’s locations.
Each month a new theme is introduced.
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