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DALLAS Texas is the top state in tourism advertising within the U.S. with a budget of $14 million, while Hawaii leads in combined domestic and international advertising at $69 million, according to a Travel Industry Association survey.
The survey covered the states’ fiscal year, which runs from July 1 to June 30 of the following calendar year.
All states combined plan to spend $602 million on tourism advertising in 2005, an 11 percent increase over 2004, according to the survey.
Illinois
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