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Coors Brewing Co. is set to select a new Hispanic agency from three finalists vying for the estimated $10-20 million account of Coors Light, a brewery representative said.
The contenders, sources said, include Bromley Communications and Cartel Creativo, both in San Antonio, and Publicis Sanchez & Levitan in Dallas.
Coors initially contacted 10 agencies and asked them to submit samples of their advertising and capabilities, said Hillary Martin, a representative with the Golden, Colo., brewery.
The account is expected to include media planning and buying, the proposal request stated.
Leading the review is Paul Mendieta, Coors’ director of ethnic marketing.
A decision is expected in the next month, sources said.
Coors previously worked on what Martin said was a project basis with Casanova Pendrill Publicidad in Irvine, Calif.
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