Texas Shops Vie for Coors Light

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Coors Brewing Co. is set to select a new Hispanic agency from three finalists vying for the estimated $10-20 million account of Coors Light, a brewery representative said.

The contenders, sources said, include Bromley Communications and Cartel Creativo, both in San Antonio, and Publicis Sanchez & Levitan in Dallas.

Coors initially contacted 10 agencies and asked them to submit samples of their advertising and capabilities, said Hillary Martin, a representative with the Golden, Colo.,

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