Texas Rangers Court Women for '99 Season

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TV Campaign Urges Females to See Baseball as Entertainment
DALLAS–The Texas Rangers, whose second American League West title in three years pleased many 13-34 males here in 1998, are looking for the entire family to cheer them on to even loftier heights in the upcoming season.
With “Your friendly neighborhood team” as the new tag, the Rangers are targeting women 25-54 in a television campaign.

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