Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Anderson Marketing Group has been awarded an assignment from the Institute of Texan Cultures at the University of Texas at San Antonio, the shop said.
The San Antonio shop won the business in a review with undisclosed regional agencies. Anderson will initially conduct research and develop a marketing plan to increase attendance at the institute and its annual Texas Folklife Festival.
“The Institute of Texan Cultures is an extremely important venue in the state of Texas because it is the only one of its kind that focuses on the multi-cultural makeup of Texas,” said shop president Julius Germano.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in