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NEW YORK Texas Monthly has infused a ranch-size amount of Texas taste and sensibility into its latest redesign, unveiled in the May issue.
“When you work at a magazine, you manage a brand,” said editor Evan Smith about the 300,000 circulation title. “How do we stick with people and distinguish ourselves more? By reinforcing the brand.”
To do that, the revamped look centers on a new typeface, Sentinel, custom created for the magazine with an antique look and heavy serif edges.
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