Texas Lottery Puts Out $30-40 Mil. Cattle Call

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Commission Chooses to Issue Separate Minority Contract
DALLAS-The Texas Lottery Commission issued a pair of bid packages for its $30-40 million advertising account last week. Officials have decided for the first time to award a a separate contract for minority-targeted marketing.
Ridgely Bennett, deputy general counsel for the lottery, said the reason for having a general market and minority media contract was to open the bidding to a wider field of smaller shops.

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