Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Commission Chooses to Issue Separate Minority Contract
DALLAS-The Texas Lottery Commission issued a pair of bid packages for its $30-40 million advertising account last week. Officials have decided for the first time to award a a separate contract for minority-targeted marketing.
Ridgely Bennett, deputy general counsel for the lottery, said the reason for having a general market and minority media contract was to open the bidding to a wider field of smaller shops. Previous contracts allowed lead agency GSD&M of Austin, Texas, to handle those duties or hire partners on the account.
Agencies must let lottery officials in Austin know of their intent to pursue the business by May 3, prior to the May 14 proposal submission deadline.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in