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United Supermarkets Assigns Creative Duties to The Think Tank
DALLAS–T3 (The Think Tank) has won the creative assignment for United Supermarkets, a more than $1 million account.
The Austin, Texas, agency edged two other finalists, Fellers in Austin and Hadeler, Sullivan & Law in Dallas. A total of seven agencies had made full presentations, which included speculative creative work.
“Obviously we’re very excited; it’s a great creative opportunity,” said Laura Nell Soules, a spokesperson for the winning agency.
“We feel they chose us for our creative ability and just the chemistry between our people,” Soules added.
United Supermarkets director of marketing Renee Underwood concurred.
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