Texas Grocer Signs First Agency

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United Supermarkets Assigns Creative Duties to The Think Tank
DALLAS–T3 (The Think Tank) has won the creative assignment for United Supermarkets, a more than $1 million account.
The Austin, Texas, agency edged two other finalists, Fellers in Austin and Hadeler, Sullivan & Law in Dallas. A total of seven agencies had made full presentations, which included speculative creative work.
“Obviously we’re very excited; it’s a great creative opportunity,” said Laura Nell Soules, a spokesperson for the winning agency.
“We feel they chose us for our creative ability and just the chemistry between our people,” Soules added.
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