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J. Walter Thompson has been awarded the business of three regional Ford dealer groups in Texas with a combined $30 million in ad spending.
The accounts went into review last month after W.B. Doner & Co., Southfield, Mich., resigned its regional Ford dealer business to take on the national account of Mazda North American Operations. The remaining loose Ford dealer accounts are worth an estimated $50-70 million and include New England, Greater Michigan, Pittsburgh, Baltimore and Washington, D.C.
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