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DALLAS-At least four first-round shops are awaiting word of a cut in a review for the $5-7 million account of Shell Chemical Co. in Houston.
Sources last week said incumbent Black Rogers Sullivan Goodnight, Fogarty Klein & Partners and Ogilvy & Mather, all in Houston, and Howard, Merrell & Partners of Raleigh, N.C., are among the agencies invited by the client to submit capabilities.
BRSG principal Scott Black said the account is among his shop’s largest and he believes the agency can successfully defend it, as it has in the past.
“This is a process Shell calls ‘bench marking.’
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