Texas Capital Selects Levenson

New Lone Star Bank Wants to Attract High-Income Customers
DALLAS–Levenson & Hill here defeated three other Dallas shops to help launch a new Texas start-up banking operation that is targeting a high-end clientele.
Billings were undisclosed, as marketing assignments and a budget are still being determined by Texas Capital Bancshares here and Levenson & Hill.
Agency public relations principal Stan Levenson said the account could be a “multimillion dollar” business for the $80 million shop, which will be responsible for advertising, media, public relations and promotions.
The financial corporation has already opened its first branch in Dallas with the acquisition of Resource Bank, renaming it Texas Capital Bank.
Targeted customers will be high-income people, plus a commercial lending practice hoping to attract smaller companies.
“Our locally owned banks folded or went out of business in the ’80s,” said Levenson. “And for the middle- tier, midsized companies . . . there is a conspicuous absence of a personalized service bank.”
Levenson said the client will look to build a customer service advantage over interstate institutions headquartered outside of Texas, such as BankAmerica and Bank One.
Agency and client officials said the company is capitalized at $78 million for its introduction.
Texas Capital Bancshares, with investors including Plano, Texas-based Electronic Data Systems, is set to establish a major online banking unit to complement nearly 20 branch locations planned in Dallas, Fort Worth, Houston, Austin and San Antonio within two years.
The bank is primarily owned by longtime North Texas bankers, including chairman Jody Grant.
In addition to advertising, Texas Capital Bancshares tapped Levenson for public relations and media relations work through its sister Levenson Public Relations unit.
The other contenders in the lengthy review were not disclosed.
The account win adds to Levenson’s stable of financial services clients. The agency handles clients such as the Dallas-based Federal Home Loan Bank and the Associates First Capital Corp.