Texas Capital Selects Levenson

New Lone Star Bank Wants to Attract High-Income Customers
DALLAS–Levenson & Hill here defeated three other Dallas shops to help launch a new Texas start-up banking operation that is targeting a high-end clientele.
Billings were undisclosed, as marketing assignments and a budget are still being determined by Texas Capital Bancshares here and Levenson & Hill.
Agency public relations principal Stan Levenson said the account could be a “multimillion dollar” business for the $80 million shop, which will be responsible for advertising, media, public relations and promotions.
The financial corporation has already opened its first branch in Dallas with the acquisition of Resource Bank, renaming it Texas Capital Bank.
Targeted customers will be high-income people, plus a commercial lending practice hoping to attract smaller companies.
“Our locally owned banks folded or went out of business in the ’80s,” said Levenson.