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The Public Utility Commission of Texas has named four finalists in its search for an agency to create the first consumer- education campaign promoting the opening of the state’s energy market to alternative providers in 2002.
Agency sources last week said Sherry Matthews Advertising in Austin, Texas, and Dallas shops Burson-Marsteller, McCann-Erickson Southwest and Berry-Brown Advertising have all advanced to the finals.
At least two of the contending agencies currently do business with the state. McCann-Erickson last year acquired the Texas tourism business, while Sherry Matthews handles several government accounts, including the Texas Commission on Alcohol and Drug Abuse’s Partnership for a Drug-Free Texas program.
The PUC contract, once awarded, will be one of the largest in the state for a government entity.
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