Texans Fail to Stir Drink's Creative Juices

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

ATLANTA Mott’s Clamato has selected del Rivero Messianu DDB to handle its estimated $5 million Hispanic account, the client confirmed.

Sources said the Coral Cables, Fla., shop prevailed over local rival Zubi Advertising and Cartel Creativo in San Antonio. Omnicom-backed Dieste Harmel & Partners, the Dallas incumbent, did not participate.

Since 2000, Clamato has targeted 90 percent of its advertising at Latinos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in