Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Mott’s Clamato has selected del Rivero Messianu DDB to handle its estimated $5 million Hispanic account, the client confirmed.
Sources said the Coral Cables, Fla., shop prevailed over local rival Zubi Advertising and Cartel Creativo in San Antonio. Omnicom-backed Dieste Harmel & Partners, the Dallas incumbent, did not participate.
Since 2000, Clamato has targeted 90 percent of its advertising at Latinos.
“For all practical purposes the main market is the Hispanic market,” said agency president and CEO Eduardo del Rivero.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in