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Targetbase has won the direct marketing business of Cingular Wireless, an estimated $40 million account.
The Irving, Texas, shop defeated finalists Rapp Collins Worldwide and Lowe Live, both New York, DMW Worldwide in Wayne, Pa., and BKV in Atlanta to win the business of the Atlanta-based cellular services provider.
The review was overseen by Wanamaker Associates in Atlanta.
The win represents the final piece of the Cingular Wireless marketing account to be awarded.
BBDO’s New York and Atlanta offices won Cingular’s $250 million general marketing account last winter.
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