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Texaco is expanding its Hispanic advertising roster by looking for an agency to handle corporate imaging in Latino media.
The corporate account, estimated by sources at $1 million, has been with Texaco retail Hispanic agency KJS Marketing Communications Solutions in San Antonio. KJS chairman Lionel Sosa and Texaco representative Chris Gidez both confirmed the review. KJS will not be included.
No timetable has been scheduled for presentations, but Gidez said the company hopes for a decision by “mid-year” and advertising programs ready to launch by the fall.
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