Tetley Sponsors Summer Sports Promo

ATLANTA T.G. Madison this week launched its “Tetley Play Hard and Win” promotion that features a vacation giveaway and sporting goods prizes.

The Atlanta shop’s promotional effort is running in Southeast newspapers through the end of September. The campaign is accompanied by 1 million instant-win game pieces that appear in Tetley iced tea bag products.

Tetley brand manager Ross Zussman said the promotion is meant to “tie together consumers’ summertime activities and this popular beverage.” The grand prize is a trip for four to Appalachian Wildwaters in West Virginia. Other prizes include T-shirts, a Trek mountain bike and sports packages including baseballs and gloves, soccer balls, air pumps and equipment bags.

“The ‘Tetley Play Hard and Win’ promotion celebrates summertime, sports and outdoor activities,” said Zussman.