Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Watching “must-see TV” recently, staffers at Clarity Coverdale Fury were pleasantly surprised to find their anti-smoking campaign for the Minnesota Partnership for Action Against Tobacco had gone national. Sort of.
During the Oct. 31 episode of the NBC sitcom Friends, Monica tried to persuade her husband, Chandler, to quit smoking.
During their argument, Monica describes a TV commercial in which a kid walks through his grandfather–who has become a ghost because of smoking–as “chilling.”
The ad, created as part of the agency’s adult-focused anti-smoking efforts, conveys the message, “Be there tomorrow.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in