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WASHINGTON–The American Legacy Foundation said it is soliciting ideas from its media buyer, Havas’ Arnold MPG in New York, and other, undisclosed media experts to make its $50-75 million media buying operation more efficient. Chris Cullen, Legacy’s evp of marketing and communications, called his effort “an audit” due to impending funding changes. Next April, Legacy will receive the last of five $300 million payments from Big Tobacco agreed to in the Master Settlement Agreement.
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