BOSTON–DiBona, Bornstein & Random has named Rod Smith creative director.

Smith, 45, takes over day-to-day management of the agency’s seven-person creative department from David Random, ecd and co-founder. Random, along with president and co-founder Stan Bornstein, remains an equal owner of the independent Boston shop.

Random met Smith in the late 1970s in the Boston office of Bozell precursor Kenyon & Eckhardt, where the former worked as an art director while the latter–in high school at the time–served as an intern.

“We’ve kept in touch,” Random said. “I’ve followed his career literally for decades.” Smith was hired based on “not only his creative talent but his mentoring style and ability to direct a [young] creative team.”

Hiring Smith will allow Random to focus on new-business development and charting the overall growth of the 25-person agency.

For the past year, Smith has worked as a freelance art director. Before that, he spent nearly 20 years in increasingly responsible positions at several large agencies, notably Havas-owned Arnold–where he worked in the late 1990s–and Interpublic Group’s Hill, Holliday, Connors, Cosmopulos.

As an acd at Arnold, he worked on a well-remembered campaign that promoted former agency client FleetBoston’s sponsorship of Major League Baseball. One 1999 spot focused on a girl’s reaction on attending her first big-league game.
Joining DB&R “gives me the opportunity to [run] a midsize place and grow the business,” Smith
said. He will work on Sodexho, Queeche Lakes Development and Babson College.