TEST:Berlin Cameron Gets 'Real' Help

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NEW YORK — As Berlin Cameron/ Red Cell races to get the “Real” campaign on air for Coke Classic, WPP sister Ogilvy & Mather, which handles Sprite and Fanta, is getting a shot at an assignment on the brand.

Sources said Ogilvy is working with Berlin Cameron on a design project that involves incorporating the look of the new “Real” campaign into the brand’s “visual identity.”

Ogilvy’s Brand Integration Group is involved, as is chief creative officer of Ogilvy North America Rick Boyko, sources said.



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