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NEW YORK — Fallon in London has landed creative duties on Sony Electronics’ pan-European account, sources said. Billings are estimated at $80 million.
In a three-way pitch among Publicis Groupe shops, Fallon bested the London offices of Bartle Bogle Hegarty and Saatchi & Saatchi, said sources. Saatchi was the incumbent.
The decision came after second round of presentations to client executives last week.
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