Test campaign

It’s a serious topic, but Campbell-Ewald Advertising opted for an offbeat approach in a national public-service ad campaign to promote colon-cancer screenings on behalf of the Ad Council for the American Cancer Society.

The 15- and 30-second spots star “Polyp Man,” a pesky character dressed as a large red polyp. He is pursued and appre hended by white-coated doctors, who work like aggressive police. The ads use voiceovers by actor Tim Allen and conclude with the tag line, “Get the test.