Tesla Crowned This Commercial as the Winner of Its Fan-Made Ad Contest

Marques Brownlee, aka MKBHD, takes pole position

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tesla has been the grateful subject of plenty of impressive fan-made ads with remarkably high production values. But more charmingly low-budget commercials ended up taking the top three spots in the automaker’s “Project Loveday” amateur ad contest.

The 10 finalists in the contest, which was announced back in March, included several professional-looking spots, including Electric Life’s “Embrace the Energy” and Thy Future’s “A Better Future.” But after a public vote (via Twitter likes), a more clearly homemade commercial took the top spot—an entry from Marques Brownlee, aka MKBHD,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in