Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million a year.
The Publicis Groupe agency replaces Wieden + Kennedy, London, which won the business in 2012 after a highly competitive review.
As a result of the Tesco win, BBH London issued a statement saying it has resigned Tesco's U.K. competitor, Waitrose.
"A unique opportunity has presented itself with Tesco, and we are looking forward to working with [new Tesco CEO] Dave Lewis and his team," said Neil Munn, CEO of BBH Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in