Terry's Back in Arnell's Reebok Game

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Fresh from winning a gold Lion at Cannes for his Super Bowl spot, Terry Tate is back in a new commercial from the Arnell Group touting Reebok’s Scrimmage shoe.

In the 30-second spot, which broke on July 1, the spokescharacter can be seen in “training camp,” lifting weights and running on a treadmill, as well as hitting dummies dressed like office workers and dodging filing cabinets, all in a pair of red-and-white Scrimmage shoes.

Onscreen

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in